Hi my name is Heather Padron. I am a student at UNC-Chapel Hill and a new bride to be! Born in New Jersey, I grew up in Greensboro, North Carolina. I work at Chick-fil-A and have for seven years. Currently I am an assistant general manager at a location in Durham. I aspire to be an operator of my own store one day. I love to shop and I love TV, movies and all things entertainment. However, our pop culture has so intertwined the two that entertainment has become nothing more than a billboard to consumers. If it is not the loud flashy commercials interrupting every television show, it’s the conspicuous product placements in every movie and show. Now studios have found another way to capitalize on its viewers. Rather than serving as a canvas for artists to connect with an audience, entertainment has become a commercialized platform for companies to push their products into the faces of consumers and for studios to find yet another stream of revenues. It is exactly that message that has created a culture of buy now and pay later; keeping up with Jones’; and that the latest and greatest is no longer a luxury but a necessity.